Chelmsford City FC have revealed that 93-year-old local timber merchants J Gard & Sons will sponsor the first team's home and away shirts next season.
The family run business, located in East Hanningfield, was established in 1919 and is owned by Clarets Director Martyn Gard.
"I've been a Chelmsford fan for over 50 years," said Gard, who joined the club's Board of Directors in December 2008. "However, the opportunity to have the company name on the front of our playing kit is driven by more than just my support of the Clarets.
"There is a strong business reason for doing this and that goes far beyond being a director of the football club.
"In recent seasons the club has established itself as top six side at this level and I am confident that the additional exposure we will get as a company, through this association, will lead to more business from the people of Chelmsford.
"We finished sixth in the league last season and this year we expect to build on that. It will be a difficult division and a challenge but I have always said I will help in any way that I can."
Following two seasons of running a lottery for the premium sponsorship package, this year the club has returned to a traditional shirt sponsorship arrangement.
D&B Scaffolding will be sponsoring the back of the playing kit.
Chairman Mansell Wallace said: "We are very grateful to Martyn for the additional support he has provided for the club through this sponsorship agreement, and also Gerry Dobbs through his company, D&B Scaffolding, for their continued support. We look forward to helping J Gard & Sons and D&B Scaffolding develop their businesses."
This Saturday the clubhouse on Salerno Way will be serving selected beers at £2 a pint for the England V Italy game.