GETTING your marketing strategy right is more crucial than ever before, says FRP Advisory.
With reports that the UK is falling back into a technical recession, keeping your market share is essential.
Whether you are launching new marketing initiatives or using tried and tested methods, measuring your success and prioritising your resources is key, the insolvency specialists said.
"Our own marketing this year has been focused on the internet," said partner Glyn Mummery. "We have been reviewing competitor sites, working on all the back end activity, adjusting search terms and revising content, which has helped raise our search engine optimisation to a satisfactory level.
"We aimed high and have met our initial objectives in the time frame allocated. Now we have to continue to maintain the momentum."
One of the best things about using the internet as a marketing tool is that it is so easy to measure your success, Glyn added. "We have seen our website – www.frpadvisory.com – go from being invisible on keyword searches to highly ranked on search engines and from this we have generated real and quantifiable work, with trackable new enquiries."
FRP Advisory sponsors the Excellence in Marketing category of the Essex Business Excellence Awards. Glyn said: "There's still time to enter, so we look forward to receiving your entries."