Forever Never, headline act on the Saturday of this year's Bay Days festival; below, Eradication at last year's event.
Bay Days, The Golden Fleece, Duke Street, Chelmsford, July 30-August 1, free entry
Just when you thought Bay Day couldn't get any bigger, it did. In fact, it got so big it had to double in size and become Bay Days.
The annual feast of music, fun and frolics was a huge success last year, with hundreds of people packing into the Golden Fleece for a memorable day.
Never ones to rest on their laurels, Lloyd Rust and Dan Rankin of Rebay, who are organising the event, decided to up the ante this year and make Bay Day have the feel of a festival.
"After the success of last year, we wanted to step out of our comfort zone and make it not just about metal bands but other types of music too," said Lloyd, aka DJ Revolution.
"Dan and I went out with a shopping list of bands to see if we could get them to play... and we did, so we had a second day.
"None of them are even remotely metal, so it's not typical Rebay at all."
Bay Day was a one day event held at the Bay Horse pub in Chelmsford until it was shut down in 2008.
Since then Bay Day has carried on without the Bay Horse and actually grown in scope and scale while still remaining a free event, as it will be this year.
It all kicks off on Friday evening when Mayor of Chelmsford Tony Sach opens the event at 6.30pm Then the music starts with indie rockers The Library Suits, electro-punks Angry vs The Bear, the explosive Bloom and ska heroes New Town Kings taking over with the Panic DJs spinning the tunes inbetween.
On Saturday, the music starts around 2pm with acoustic acts until about 5pm before the Fleece rocks to the sounds of Red Zero, Before Silence Falls, Ophelia, Conflict Within, Midgar, Eradication and headliners Forever Never with the Big Lick providing DJ duties.
It's a very impressive line-up and Lloyd's enthusiasm for the event is evident.
"We want to give both bands and punters the gig of the year," he says. "People are still talking about last year's Bay Day. We desperately want it to be different to anything else going on in town, we want to transform the Fleece from a pub into a festival, so it has a completely different vibe."
Lloyd and Dan are setting up the stage and PA in the pub's beer garden, having T-shirts and wristbands made up and having a beer brewed especially for the occasion, appropriately named the Bay Day Bomber.
Entry to Bay Days is free but, like last year, people will be asked to make a donation to Essex Air Ambulance. In the past 18 months, Rebay has raised in the region of £5,000 for charity and hope to collect a hefty amount again this time round.
With less than a month to go until the big weekend, Lloyd is
"It's been a lot of hard work to make it happen but we always give our all to making things as exciting and successful as we can. I'm very happy with our line-up. I think everyone who came last year will be impressed." Darryl Webber